Meet STARCO at SIMA 2019

From 24 to 28 February, STARCO will join Europe’s largest agricultural fair in Paris, France. STARCO displays in-house designed, developed and manufactured wheel solutions for the agricultural industry and shares information regarding the unique, flexible manufacturing set-up.
STARCO anticipates more than 10% growth in turnover during 2019 in the French market. Therefore, French original equipment manufacturers get special attention at the Sima exhibition:
“Two years ago, we changed our strategy in the French market. Back then, our focus changed from the traditional aftermarket to becoming a strong partner for the OEMs. This is still our focus, and we see significant progress in regards of customer relations and numbers,” states Thomas Ballegaard, Chief Commercial Officer in STARCO.
During the recent years, STARCO has generally experienced high growth within the tractor and agricultural segments, and the company anticipates further growth in the coming years.
“We work to unleash our potential in the agricultural sector. For instance, within hay tedders, bale wrappers and tractors,” explains Hubert Plouchart, Senior Sales Manager in STARCO France. He continues: “Besides the mainly agricultural market, STARCO is strong in trailers and the caravan market in France too.”
In 2017, the 7-hall fair hosted 1,770 exhibitors and 240,000 trade visitors from around the world. The focus is on products and trends for the agricultural industry.

At the STARCO stand, visitors can meet a group of experts presenting in-house developed and manufactured products, ready to discuss how the wheel and tyre solutions can improve the performance of different applications. For instance, the old-time favourite STARCO Alptrak, that has recently been upgraded in collaboration with Avant Tecno, or the relatively new STARCO HS Flotation.
“This year, we are happy to give the visitors the opportunity to see why the STARCO dual wheels system is the best in the market, by experiencing how easy it is to fit and adjust our clamp system,” states Ballegaard. The dual wheels are developed in-house and manufactured in STARCO’s Croatian ISO9001 certified steel wheel factory. All wheels produced in this factory are e-coated to prevent corrosion.

Meet us there

Drop by hall 7, booth 008, Aisle D to learn more about STARCO and our various wheel and tyre solutions, mount a dual wheel or just have a chat about how clever wheel solutions improve performance of applications.

Further information

For further information, please contact:
Sarah Møller Lundberg
Communications Manager, STARCO Europe A/S
+45 20670077


STARCO has been a pioneering force in the wheel and tyre industry for more than 55 years. Today, 550 STARCOnians make up a great team bound by a passion to develop, manufacture and deliver clever wheel solutions. STARCO’s specialty is low and high-volume standard and bespoke complete wheels for a wide range of applications – from the smallest wheelbarrow or trailer, to large agricultural or industrial machines and implements.

With factories in the UK, Croatia and China, as well as eight sales and distribution locations across Europe, STARCO has a widespread distribution network. STARCO is a part of the Kenda Group that is one of the world’s leading tyre and tube manufacturers with factories all over the world and 10,000 employees globally.

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