Driven by the tradeshow’s new positioning and ambitions, the sales campaign for the 2020 edition of SIMA has made a very positive start. With a full year to go before the event opens, more than half of the stands have already been sold, representing a 15% increase on the same period at the last edition. Once again, SIMA will be the point of convergence for all the profession’s stakeholders.

The new ambitions of SIMA have received the universal backing of the show’s exhibitors and key accounts. Many leading names such as Alos France, BKT, Bugnot, Geringhoff, Göweil, Lindner, McHale, Perard, Quivogne, Ropa, Trelleborg and Trimble have confirmed their attendance. They join major firms that had already booked their space, among which feature Amazone SA, Berthoud, Claas France, Dangreville, Holmer Exxact, Horsch France, JCB Agri, Jeantil, John Deere, Krone France SAS, Kubota Europe SAS, Kuhn, Lemken France SARL, MX, Rolland, Ropa France, Samson Agro Sasu, SAS Capagri, Sulky Burel, Weidemann GmbH, etc.


The enthusiasm for this new SIMA has also translated into significant increase in the number of exhibitors in some sectors, with the examples of tilling (+23%), new technology (+12%), handling (+6%) and parts and components (+3%).
This is further supported by the broadening of the product range on offer at the exhibition. The agri-inputs sector has expanded, with the presence of seed manufacturers and crop protection producers. The livestock breeding sector is also buoyant, with more than 30 exhibitors to date registered with livestock equipment such as straw blowers, silage cutters, mixers and milking machinery (Göweil, Krone France, Kuhn, McHale, Silofarmer-Robosystem, Supertino…) The sector’s offering now extends to livestock feeding.


As the trade show of all forms of agriculture that celebrates diversity, SIMA attracts exhibitors and visitors from all over the world. The 2020 event is not one to buck this trend and boasts a growing international offering.
142 international exhibitors have signed up to date, representing a 12% increase on the 2019 edition at the same stage, with newcomers from Northern and Eastern Europe and strong contingents of firms from Italy (Annovi Reverberi, Benzi & Di Terlizzi, Capello, Dominoni-Zardo, Piusi, Polmac, Supertino…), Germany (Trimble, Geringhoff, Weidemann…), the Netherlands (Vredo Dodewaard B.V., Alliance Tire Group, AG Leader Europe BV…) and Turkey (UNLU Agricultural Machinery & products, Jantsa Wheel Industry, Enka Tarim Hayancilik Ltd. STI…).


Finally, new technology (robotics, drones, data acquisition, yield optimisation solutions, etc.) will be in the spotlight, with the sector already posting a 9% increase in the number of exhibitors registered to date. Indeed, SIMA is evolving from an agricultural machinery tradeshow to an event offering technological solutions for crop and livestock farming, thereby emerging as a solution provider. As a result, and in parallel with its expanding product and service offering, it has signed an exclusive partnership with FIRA (International Forum of Agricultural Robots). This will involve the organisation of two days of exchange and talks, involving major names from the international robotics community, and the creation of a Robotics Village including a demo zone to show the latest inventions in farming robotics and a pitch forum allowing firms to promote their expertise.

SIMA clearly sets out its ambitions and mission: “Reveal solutions and technology dedicated to the development of efficient and sustainable agriculture at the heart of the leading European agricultural power.”


Discover the SIMA 2020 video here !
High resolution images and logos available for download here